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SVITLO
SVITLO
Strategic | CommunicationsClient:
Dream Beach Club
Service:
SMM strategy including content strategy, new visual style, promotion and analytic strategy. Monthly Facebook and Instagram support, launch and setup of advertising in social networks.
Results:
Facebook subscribers increased by 273%.Click-through rate improvement from 3,000 to 7,500.
Brief
Dream Beach Club – один из лучших пляжных клубов Пхукета. Dream Beach – это атмосфера пляжного шика, исполнителей мирового уровня, артистов, международных диджеев, соблазнительных вечеринок и эксклюзивных событий.
Ноябрь 2018 г: у Dream Beach Club выходит обновление сайта, на Пхукете стартует высокий сезон. Необходимо активно привлекать англоязычных и русскоязычных туристов, продвигать масштабное празднование Нового Года в клубе, настроить все инструменты онлайн-рекламы и выделить в контенте основные преимущества бренда по сравнению с конкурентами.
Solution
After a thorough analysis of market, we defined two additional goals to facilitate our mission. They included the increase of brand awareness and the fostering of client retention. Given the fact that the company changed the name and logo, we decided to conduct a reintroduction strategy supported by social media, SEO, and online advertising.
Online AdvertisingTo ensure the satisfying awareness rate of rebranding, we launched a year-long strategy aimed to increase the engagement rate and clients’ loyalty. The strategy included seasonal promotions and special offers for new clients and regular customers.
Social MediaWe selected three channels for rebranding: LinkedIn, Facebook, and YouTube. Preliminary research of the target audience demonstrated that 62% use Facebook while remaining 38% give preference to LinkedIn, YouTube or other media. We run online advertising campaigns to increase audience engagement. All existing brand channels were renamed.
Google Analytics.To transit all value from the company website, we incorporated paid search ads and SEO tools. Additionally, we enhanced company SEO strategy to improve ranking and increase traffic.
Results
With a sustainable click-through rate improvement (from 3,000 to 7,500) and 3,800% referral increase from LinkedIn advertising, the rebranding campaign resulted in an effective strategy for attracting new clients and increase customer engagement. After launching a campaign, the number of Facebook subscribers increased by 273%. Additionally, the website started ranking higher on search engines.
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